What is Giving Tuesday?

Occurring the Tuesday after Thanksgiving each year, this day is a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.” The movement was founded with a simple purpose: to encourage the gift of giving.

When is Giving Tuesday this year?

Tuesday, November 30th 2021

What is Facebook (Meta) doing for Giving Tuesday?

To help raise awareness of charitable causes and encourage donors’ generosity, Facebook will match up to $8 million USD in qualifying donations made on Facebook during #GivingTuesday.

Is there limitations to the match?

Facebook will match donations to qualifying nonprofits up to:

  • $100,000 USD total donations matched per nonprofit

  • $20,000 USD in qualifying donations per donor

When will the matching begin?

Matching begins on Tuesday, November 30, 2021 at 8am Eastern Time so it is important for the donation to take place as close as possible to 8am on that day to receive the maximum matching benefits from Facebook.


  • Click the "DONATE NOW" button at 7:55am ET on Tuesday November 30th, 2021, which will redirect you to the church's Facebook Fundraiser page in order for your qualified donation to be matched.

  • While inside the Facebook Fundraiser Page, click the "Donate" button, enter the amount you wish to donate, your donation frequency, and add your preferred payment method.

  • If you would like your donation private, be sure to update your privacy settings to indicate: Who can see that I donated? Only Me

  • The donation payment should be submitted 2 seconds prior to be processed at precisely 8am ET.

For more details regarding Facebook's Giving Tuesday matching, click here.